In times when the majority of businesses are focussing on ways of economising, EMIRAT’s ideas are more popular than ever before. So what with growing demand and the need for further development, the keyword at EMIRAT in 2011 was expansion, and we welcomed new members of staff to our team.

But growth doesn’t just mean a bigger workforce and higher turnover: it also means continuing to enhance the company’s image and giving it a unique touch that reflects developments. That’s why right back at the beginning of the year, EMIRAT re-styled its corporate ID and presented itself in a new get-up to boost its own marketing activities. This involved making improvements both to the website (www.emirat.de) and to publications like flyers and the newsletter, etc.

This structural expansion for achieving higher targets also meant increasing the focus on our activities abroad. Taking another big step forward in this same direction, EMIRAT Ltd. was founded as a subsidiary in London in November 2010. Run by managing director Steve Berry (31), this company does fixed fee business and insurance brokerage, enabling customers to use EMIRAT’s services locally – which also means they can benefit from its added cost-effectiveness, providing real value-for-money.

EMIRAT’s expansion abroad was also reflected in our presentations at a number of international trade fairs. For instance, on 8/9 June we attended the Global Gaming Expo Asia in Macau (China), where visitors showed a huge interest in what we have to offer. Summing up, EMIRAT’s authorised representative Andrea Bargholz says, “2011 was a remarkable year for our firm. We’ve set the course for further growth at home and abroad as well. The huge demand proves that our idea of insuring prize-winning contests is just what marketing managers are looking for all around the world. We’re greatly looking forward to continuing our success in the year ahead.”