According to Ernst & Young’s trade barometer, two-thirds of retailers are concerned that the bleak economic outlook might have a negative effect on consumer behaviour during the run up to Christmas. Promotions using risk-free games and contests are the ideal marketing tool for prompting the customers’ incentive to buy.

Punctually for year-end trading, EMIRAT has a whole range to offer, like the Snow Bet, the Xmas Bauble Promotion or the e-Advent Wreath. With this kind of sales promotion campaign, businesses can attract wide attention on a budget that remains calculable. The advantage of working with EMIRAT is that we assume responsibility for spectacular prizes in contests or refunds in money-back guarantees, meaning that you can launch your campaign on a plannable budget.

“If they want to draw attention to a specific product or a certain website, etc., marketing managers wanting to hold successful promotion campaigns have to think first what really attracts and appeals to customers. The prospect of winning an iPad or a mountain bike just isn’t enough these days – it takes a bit more than that. Like a world cruise for instance, or a Porsche, or a pension for life – now any of those is a real magnet, explains Ralph Clemens Martin, CEO at EMIRAT AG. “We develop just the right sales promotion idea for each business or its advertising agency; so working on a fixed budget that amounts to just a small percentage of the value of the prize being offered, it gets the opportunity to attract maximum awareness for a minimum stake.”