| Trend: Boom in gaming on online platforms |
| Wednesday, 23 November 2011 16:38 |
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Games as apps on online social media platforms with insured jackpots for prizes are really catching on – as is shown by the growing demand for ideas from EMIRAT. By way of a success factor, marketing experts are increasingly wanting to integrate applications like insured contests in networks like Facebook, so they can reach their target group better and get new fans for their own products. EMIRAT develops individualised concepts for this kind of drive, paying out the prize if there is a winner. This trend has also been confirmed in the study “Social Media Governance 2011”. The statistics show that 75% of all the communications staff interviewed at businesses, public authorities and non-profit making organisations use special strategies for online communications.
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