Risk management specialist recruits sales expert with 20 years of experience and expands international sales activities

EMIRAT AG, risk management specialist, puts its faith in Gero Weber as new Director Sales

EMIRAT AG (www.emirat.de) has a new Director Sales: Gero Weber. The risk management company specialises in prize-winning contests, sales promotions and marketing activities. EMIRAT does this by developing individual concepts, handling their implementation and covering the financial risks. As Director Sales, Gero Weber will take on responsibility for strategically planning and realising marketing goals.

EMIRAT specialises in promotions such as prize-winning contests, money-back guarantees, discount offers and much more. The innovative concepts and below-the-line campaigns allow companies in any industry to stand out from their competitors. EMIRAT assumes the financial risks of the campaign concerned, providing cover against unanticipated customer-response rates or similar over-success. This allows effects such as greater awareness, customer recruitment and contact generation to be achieved within budget and without risk.

At home in sales – and now at EMIRAT: Gero Weber

Experienced sales specialist Gero Weber is the main point of contact between EMIRAT and its customers with immediate effect. Following a degree in economics, he acquired more than twenty years of sales experience, including at leading IT companies. The various positions he held in sales organisations, such as key account and sales manager, took him around the world.

At EMIRAT, his duties include managing sales activities as well as providing support for the management team in competition analyses, project control, HR management and attracting new customers.

“As we look to constantly develop our sales force, Gero Weber is taking on a significant key position that demands creativity, experience and empathy. He will develop sustainable strategies for positioning our risk insurance concept optimally on the market, opening up new sales channels and attracting high-potential customers”, explained Andrea Bargholz, authorised signatory at EMIRAT.