Munich: Experienced marketing specialist joins risk manager’s executive board. With her long-standing experience in risk management and providing coverage for promotional contests, she will be stepping up company sales and building up customer loyalty.

She will also be developing special marketing strategies to increase public awareness of EMIRAT, and at the same time catering for the needs of well-known clients..

Numerous SME as well as market leaders in all fields turn to EMIRAT AG when it comes to risk coverage for marketing and promotion campaigns. These campaigns include competitions, money-back guarantees, discount drives and lots more besides. The client pays a premium to EMIRAT AG, who then distributes cash and other prizes if there is a winner, or pays out claims in customer response campaigns. That way promotions remain calculable for businesses, and campaigns with far-reaching effect can be staged by clients on a fixed budget.

After spending some time at one of Signal Iduna’s regional head offices, Anika Täumer-Kloninger started working for EMIRAT AG in 2007, where she has now been appointed Senior Business Manager.

In everyday operations, her task includes PR activities for increasing public awareness of EMIRAT as an enterprise. In her work with clients, Anika Täumer-Kloninger focuses on risk analyses, designing insured sales promotion campaigns as well as conventional contests, and mobile marketing. Her clients mainly comprise medium- and large-sized companies operating in the consumer goods industry, radio broadcasting, sports (golf, football, etc.) and retail trading, as well as numerous other branches. She also helps insurance brokers and advertising, event and marketing agencies to design new concepts, before arranging individual coverage for each end customer’s campaign.