EMIRAT AG: Insured hole-in-one and putting contests give the green added attraction

Munich, 16 June 2011 – A hole-in-one is more than just the stroke any golfer has always dreamed of: it’s a good publicity stunt for businesses as well. By offering big cash winnings or valuable prizes, a company can boost its image, increase public awareness and attract new customers. But for many, the risk of a winner actually emerging is just too big. That’s where EMIRAT AG comes in, offering insured promotions for numerous events held on the green (www.emirat.de).

At the Satellite Tournament offering USD 550,000 in prize money, Brendon Todd from the USA got a hole-in-one at the same hole two days running! Taking part in golf promotions with a chance of winning big prizes exerts tremendous appeal – they create far more awareness and a far bigger response than promises of a gift voucher or a golf kit. But when it comes to staging spectacular events, lots of organisers hesitate because of the financial risk that the possibility of actually having to hand out big sums of cash or valuable prizes frequently involves.

That’s why more and more businesses and sponsors are opting for the safe alternative – meaning that on a relatively small budget, they can still hold effective golf promotions and offer attractive prizes: with prize coverage by EMIRAT AG.

Make your promotion a hit from the very first stroke!

Apart from more conventional contests held on the putting green, EMIRAT has already organised lots of indoor drives and creative events in the world of golf – such as a snow-golf putting contest up in the Alps at an altitude 3,000m! One of the most popular campaigns in golf is the hole-in-one (HIO) promotion. If at a single stroke a contestant gets a hole-in-one at an insured par 3 hole, then he or she wins the first prize. And the event organiser doesn’t even have to worry about there being a winner: because EMIRAT pays out the prizes.

No matter whether the prize is a new Ferrari or a bundle of cash – the more attractive the prizes, obviously the more appealing they are to the target group. EMIRAT provides coverage for the winnings at HIO contests for as little as EUR 100. For instance, just imagine this scenario: 80 contestants; distance: 140 meters; prize: a Mini worth EUR 20,000; insurance premium: EUR 493 net.

Apart from which, you don’t necessarily need a golf links for staging an event. For instance, fun HIO contests can be held at the office, in a hotel lobby, on a cruise liner, or even from the roof of one high-rise building to the next. Whatever you choose, it’s going to be exciting. And at the same time, without taking any risk, you as the organiser stand to gain from all the synergy effects – such as collecting address data, keeping up customer relations and gaining new clients.

Attachments:

049_EMIRAT_HIO_Engl.pdf