Full house for casinos: gambling insured by EMIRAT lures visitors

 Munich, 16 August 2011 – Casino operators and online game portal providers are constantly having to invent new ways of retaining regulars and finding new customers. With the service offered by EMIRAT, casino owners and organisers can now offer really exciting opportunities for making extra winnings, whilst at the same time standing out from the more traditional casino approach.

The risk coverage offered by EMIRAT AG means that prizes can be offered that are worth far more than the actual financial investment. The organiser’s own budget is no longer at stake: instead, it merely has to pay an insurance premium that is calculated beforehand. And if the jackpot or prize is won by anybody, then EMIRAT pays it out.

Now if participants in a game of poker are given prospects of winning an extra million for example, or a world cruise or a Ferrari, then that increases not only the incentive to join in, but the whole kick into the bargain. And if the casino’s owner or organiser does a bit of well-aimed advertising up-front, it can boost awareness and attract new visitors as well.

No matter whether live casino or online gambling – it’s the response that counts

For any player, the appeal of a visit to the casino is vastly increased by chances of winning an insured jackpot. On top of which, the idea can easily be implemented by any casino owner wanting to achieve an advertising effect.

The possibilities are very varied, ranging from a jackpot at roulette, bingo or poker, to more unusual ideas such as a “bonus hand” – as soon as a player gets a hand during normal play that has been agreed before the game starts, he is dealt five extra cards by the croupier. If the bonus cards produce a straight flush for instance, that might be worth a million; four cards that go together might mean a prize of a car or a world tour. That not only adds to the excitement, but can also increase the number of participants and how long they stay. In addition to games on location, EMIRAT can develop and provide coverage for online games as well, e.g. for lead generation.

EMIRAT gets a foothold on the Asian gaming market

Risk coverage in gaming is becoming more widespread not only in Germany, but at lots of business locations all over the world. On 8-9 June 2011, EMIRAT AG attended the Global Gaming Expo Asia in Macau (China), where it presented its portfolio of prize-winning games for casinos, lotteries, sports awards, marketing campaigns and much more besides. The focus at the exhibition was on casinos and gaming. EMIRAT also staged its e-Vault contest at its own stand, where the glass vault lured contestants with a prize of HKD 1 million and attracted the attention of huge numbers of visitors.

Summing up, EMIRAT’s authorised representative Andrea Bargholz says, “At the trade fair in China, where most of the visitors came from Asia and the USA, we experienced great openness and found that the whole issue of game coverage is very highly appreciated. The headstart of these countries and their affinity for all things technical mean above all that there’s a big interest there in things like scratch cards and online lotteries. So now we’re planning to further expand our activities in Asia.”

Attachments:

051_EMIRAT_Casino (f)-E.pdf