How it works:
“Would you have got it right?” – For example, a big box or barrel is set up at retail checkout and selects which product with which to fill it. Contestants are invited to guess the number of items in the container. Guesses can be made via text message or email or by filling in a card at the checkout.
PR effect:
Extremely effective advertising using a very simple game in which anyone can participate. The campaign is best combined with product presentations (e.g. in car showrooms).
Recommended prizes / prize management:
EMIRAT provides advice, assesses the risk, and covers the prizes being offered.
Target group:
Participants in POS campaigns, product presentations, TV, radio, trade shows
