How it works:
“If Germany wins the World Cup, then it’s money back for every customer!”, or “Give it a try and get your money back if it doesn’t live up to what it says!”. These are the kind of advertising slogans you see for branded products these days. But campaigns of this sort are not without financial risk, because there’s no knowing what the response will be. EMIRAT makes provisions to accommodate that risk.
PR effect:
Extremely effective publicity. The organizer gives customers a promise. The idea can easily be communicated in an existing sales promotion or by launching a new advertising campaign.
Recommended prizes / prize management:
EMIRAT provides advice, and assesses and covers the response risk.
Target group:
Participants in POS campaigns
