Playing the odds: How the thrill of EMIRAT AG’s marketing games are spreading the risk in global gaming 26. November 2018 — With North America, Africa and Latin America all primed to open new doors for sports betting, lotteries and the multitude of possibilities which come with them, the importance of providing new, exciting and intuitive ways to engage customers and minimise risk are at the forefront of international operators minds. Not content with providing world-leading risk management cover for some of the ... more

Diversity is the key for African lotteries states

iGaming Times: 08. October 2018 — With demand for lotteries soaring among many African markets, EMIRAT brings a unique marketing strategy that helps operator find scale while maintaining their differentiation. Andrea Bargholz talks to Casino Review about the process.   Read more... ... more


iGaming Business: Munich, 17. September 2018 — Andrea Bargholz explains why lotto is still a winning formula after 500 years of history... read