Media – How best to communicate advertising messages
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Games offering attractive cash winnings or other prizes attract attention and increase range. But offering big prizes also harbours financial risks if the campaign is not insured. EMIRAT provides coverage for promotions in all the media – radio, television, online and print – aimed at attracting a wider audience or bigger circulation. For this, the “Bank Note Game” or the “Birthday Game” are popular formats. Other successful ideas for games staged in the media include online lotteries, locked safes and scratch cards – EMIRAT sees campaigns safely through all the media.