(01) INSTITUTIONAL RISK MANAGEMENT

EMIRAT
Big marketing promises. Clearly defined cover.

You focus on your marketing goals. EMIRAT structures cover for your promotional promise. Prize indemnity insurance, promotion insurance and Gewinnspielversicherung make the defined financial benefit obligation plannable within the agreed scope, with a premium calculated in advance.

More attention. New customers. Plannable costs.

An exceptional promise gives people a reason to look closer — and choose your offer. EMIRAT structures the financial promotional risk so you can plan your campaign with a clearly calculated budget.

Attention for your offer

A major prize, event-triggered refund or exceptional bonus gives people a reason to talk about your product and provides a strong occasion for your communications.

Support purchase decisions

Connect your offer to an extra incentive that engages prospects and gives your campaign a clear sales proposition.

Transfer promotional risk

Contractually agreed cover takes on the defined financial benefit obligation of your promotion. Scope and terms are established before launch.

Calculate costs in advance

A premium agreed in advance makes cover a plannable item in your marketing budget.

Build valuable customer contacts

A suitable participation mechanic can create new customer and prospect contacts. With appropriate marketing consent, these can form a basis for future campaigns.

These are potential campaign objectives, not guarantees of sales, reach or customer numbers. Maximum attention is an ambition, not a promised result.

The premium relates to the agreed cover. Media budgets, agency services, technology and other execution costs are not automatically included. Volume-based models remain subject to agreed limits and adjustment rules.

A promotion that lasts beyond promotion day.

A well-designed promotion can achieve more than a short-term purchase incentive. Registration or participation can create direct contacts with people interested in your offer. Where appropriate marketing consent is obtained, those contacts can be developed after the promotion — through relevant offers, product launches or further campaigns.

  1. 01

    Attract attention to the product.

  2. 02

    Turn interest into participation or purchase.

  3. 03

    Build contacts and obtain appropriate marketing consent.

  4. 04

    Develop the customer relationship with relevant follow-up offers.

This is a possible campaign design. Data needed to administer the promotion and separate consent to future marketing must be distinguished: participation alone is not marketing consent. Consent is obtained separately and actively, not through pre-ticked boxes or blanket agreement. Registration, CRM and later marketing delivery are not thereby promised as EMIRAT services.

Coverage Volume

+500 Mio. €

Insured volume across global campaigns.

Experience

25+ years

Specialised expertise across international markets.

Clients worldwide

5.000+

More than 5,000 satisfied clients worldwide.

Core Competencies

(02) OUR SERVICES
EMIRAT headquarters in Munich — modern glass façade
PRODUCT PORTFOLIO

Tailored insurance for every promotion mechanic.

Lottery & Jackpot Insurance

Insure guaranteed minimum jackpots and special draws for lotteries and iGaming.

Hole-in-One Insurance

Assess and cover prize risks at golf tournaments individually.

Money-Back Guarantee

An extra purchase incentive at the point of sale with individually agreed cover for refund risk.

Sweepstakes Insurance

Jackpot chances with individually agreed prize cover.

Sports Prize Money

Bonus payments for athletes, clubs and prediction games.

A strong customer promise needs a clear financial foundation: the defined financial promotional risk is taken on within the agreed scope.

Trusted by brand leaders

MERCEDES-BENZ
ALLIANZ
COCA-COLA
PROSIEBEN
SKY
(03) YOUR MARKETING GOALS

What should your next promotion achieve?

More attention, new customers or an exceptional purchase incentive: discuss your goals and the appropriate risk structure with us.